BBDO

Company Name: BBDO


History: BBDO started in 1891 with George Batten's Batten Company and, through a merger in 1928 with BDO, the George Batten's Batten Company became BBDO. Since then, it has been credited to advertising companies such as Hammermill Paper Co. in 1912, to Burger King in 1973 ("Have It your Way") and BBDO  was the company who were shooting  Michael Jacksons  Pepsi commercial (where he caught on fire). BBDO has been receiving many awards recently. 


Company Mission: BBDO wants to touch the consumer and advertise the brand.


Location: Headquarters are located in New York USA.

"Focus Group" Snickers Commercial

a. This commercial takes place in a conference room in 2011.
b. There are three main subjects in the commercial. There is the woman who is asking the group which person they liked best. There are the sharks, not sure how cause they live in the ocean, but it's a commercial so it doesn't need to make sense. Lastly, there is the guy who's is to be eaten. I don't believe that he knew what he was getting into, he just wanted some candy.
c. There is the Snickers itself, which is the product that is being advertised. 
d. The story is that Snickers is conducting an unconventional group study. It is to see if the sharks preferred the girl who ate a peanut butter cup or the guy who ate the peanut butter Snickers. This was to show the audience that the new Snickers taste better than peanut butter cups. 
e. Made in the year 2011
f. As a person who loves chocolate I liked the commercial. I wanted to be in a focus group and taste the peanut butter Snickers. (Not by eating a human)
g. This seems like it can be enjoyed by anybody it just depends on whether or not they like candy.
h. I think that the advertisers are trying to attract a wider group of people because of their use of comedy. Obviously they are not trying to focus on sharks (that would just be silly).  
i. When I looked back at the commercial,  I noticed that all of the humans were white and that it seemed like males were more prominent. Knowing how advertisers work, this might have been on purpose, but I would like to think that the producers chose sharks to prevent discrimination against a certain gender (because you can't see the difference between make and female sharks) or a certain race (because sharks don't have a race). I didn't see anything that showed any type of class, ethnicity, religion, class or sexuality.    
j. The text reflects the product. It kind of acts as a recommendation; if you like this then you'll like this.  
k. The commercial is showing the product, not a lifestyle. Snickers is supposed to be eaten; it does not change a persons personality or way of living. I think that if the sharks were human, it would have said something like, 'these people like Snickers, you should too'.
l. I liked this commercial because I enjoy Snickers and talking animals. I was persuaded to buy it and it tasted wonderful.