Got Milk?: Got milk was made by Goodby Silverstein & Partners in 1993 to increase dairy sales. Somebody suggested Got Milk? and though it was criticized for not being grammatically correct, it was short and to the point. This campaign had a huge impact on the American consumer since about 90% of Americans can recognize the ad and say what the product is. This advertisement campaign has brought on many parodies, and many of these parodies, such as Got Democracy? or Got Pus? have become as popular as the original campaign.
Just Do It: Nike had hired Wieden & Kennedy to create a slogan for their company. At that time, a serial killer named Gary Gilmore had been caught and his final words to the firing squad were 'just do it'. Wieden thought that Gilmore's final words were perfect for Nike. Just Do It gives off the feeling that Nike is strong and does not hesitate to go for it. This slogan really affected many people as it gave them the incentive to just do it and to stop putting things off and just finish it.
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