People tend to remember things when there is some type of emotion attached to it. The strongest one if fear. Many advertisers know this and use it in order to get their product noticed.
Saatchi and Saatchi Singapore-CSI Ad
What would you do if you were at the scene of a crime? Seeing yellow tape surrounding a bloody object would freak anybody out, but then you realize that the tape says CSI at 9.
As you can see, this can get a lot of attention. For one, it's in a good location. by incorporating the airport lockers into the ad, it mixes with the viewers perception of reality and advertisement. It is also a bit radical as there is blood dripping down the lockers and the police tape surrounding it. At first, one could believe that it's a legitimate crime scene, but it's not. This could stir up some conversation like "Wow I thought that was real. Did you?" This then spreads by word of mouth when people say "When I was at the airport I saw this crazy ad..."
Frontline- Get them off your Dog
People are everywhere, so why not take advantage of that? The creators of a Frontline flea ad did.
And the thing is that it takes no space what so ever. It's and image on the ground and because it's such a big image, it can only be fully appreciated at a higher viewing point. By putting it at a place with high foot traffic, the chances that the ad works are higher. The effectiveness of the ad is determined on how many people 'participate' in the ad.
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